https://www.soumyaawasthi.com/get-in-touch daily 0.75 2023-03-31 https://www.soumyaawasthi.com/curriculum-vitae daily 0.75 2025-02-27 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/4be6adab-7f00-4e7f-bc7c-03d829ea66a7/Screenshot+2024-09-24+at+5.53.38%E2%80%AFPM.png https://www.soumyaawasthi.com/work daily 1.0 2025-02-27 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/9ded3267-b462-4930-a145-b0477810557d/MM+cover2.jpg Work Click here to view some recent conceptual projects! https://www.soumyaawasthi.com/work/dominos monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599583269302-PXBZNG1A6ZBYIYIE5IOV/Picture1.png Work - The Domino's India Dine-in Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1600023038726-2KQANW3TGW6Y06LIAB2O/Axo-01-01.png Work - The Domino's India Dine-in Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599943982643-FEA52E5RUYYUKQYFYZ5X/Facade_180818.jpg Work - The Domino's India Dine-in Experience 1. Aspirational, inviting and interactive store exterior. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599944088619-VSR658Z7ANP0LFZXKU7P/Interior+Counter+180818.jpg Work - The Domino's India Dine-in Experience 2. Engaging easy to follow menu inspiration with intuitive digital self-ordering or quick human service with a smile. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599944458083-83NVTX19I5HN98W7N3N4/Interior_Dine+in_180818.jpg Work - The Domino's India Dine-in Experience 4. Varied types of seatings were designed from quick stay for takeaway, to community for large groups, to the Pizza Pavillion for a more premium experience. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599944157735-X1Q3FYGQ08FANLK6YSBO/Pizza+Theatre_180818.jpg Work - The Domino's India Dine-in Experience 3. Pizza theatre, live human food preparation and making – the heart of the experience. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1600017734371-LPAEEVROYNDSECAEBL45/Domino%27s_CV+Raman_for+folio-02.png Work - The Domino's India Dine-in Experience CV Raman Layout https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599502631859-X5SFKDPZGGX5K7ONSCDE/Facade.jpg Work - The Domino's India Dine-in Experience Aspirational, inviting and interactive store exterior. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599502687583-Q9VN9Z3VVOCQFYUYNGIR/Entry Work - The Domino's India Dine-in Experience Intuitive digital self-ordering kiosk and a separate zone for takeaway for quick service. The ‘Social Wall’ local artist brand beacon with #TOV inviting customers to share the love. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599503258064-VFSH9QBA8932K5BL013L/Self+order+%2B+counter.jpg Work - The Domino's India Dine-in Experience Engaging easy to follow menu inspiration with intuitive digital self-ordering or quick human service with a smile https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599503292767-V22ZGHKTQ36GJ6R588UP/Pizza+delivery.jpg Work - The Domino's India Dine-in Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599502887945-Z5Z5Y93G9FBQBHJ8PD4R/Pizza+Theatre Work - The Domino's India Dine-in Experience Pizza theatre, live human food preparation and making – the heart of the experience. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599503419112-UUC27TLZWU8P4R7W45R4/Booth+Seating.jpg Work - The Domino's India Dine-in Experience Enjoy your meal with a smile! https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599503384326-ZJZ7F4YLDT6LZ7MJ1D3J/Workline.jpg Work - The Domino's India Dine-in Experience Watch the experts cook live! https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599503029337-SJKAXEGHUEA85ZABH8QA/Journey+Wall Work - The Domino's India Dine-in Experience Open quick seating area and customer storytelling. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599503076615-1WOBBFZ0MXN5XKIKP4O6/Pavillion+posters.jpg Work - The Domino's India Dine-in Experience Social and group seating set within a ‘Pizza Pavilion’ with celebration of food fun illustrations. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1600023580383-DBI6KU0A17PG4NIBZBVP/Dominos%2BMetro%2BKiosk%2B180904%2B479.jpg Work - The Domino's India Dine-in Experience Social and group seating set within a ‘Pizza Pavilion’ with celebration of food fun illustrations. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1600023817944-Q37DM10DIILXDJYCCWHL/Dominos+Metro+Kiosk+180904+482.jpg Work - The Domino's India Dine-in Experience Social and group seating set within a ‘Pizza Pavilion’ with celebration of food fun illustrations. https://www.soumyaawasthi.com/work/fila monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612107563121-E1WU7VVPKB8RMBJL4CD7/Cash+desk-2.jpg Work - FILA Flagship Brand Experience Design Approach 1: RAW: Keywords: Recycled, Inspiring, Urban, Energetic, Authentic. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612107648175-79FHL7AUHZ1JW1IHMA3D/new%2Bfront%2Bview%2Bcopy.jpg Work - FILA Flagship Brand Experience Design Approach 1: RAW: Enter a space that seamlessly integrates the inside with the street, without using a fixed barrier. The environment is contemporary and bold, relying on urban cues such as concrete bricks and wood planks to evoke a feeling of both energy and authenticity. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612108173541-CWZVUY84ND14K3LK07CL/Route+2+overall+view+finale.jpg Work - FILA Flagship Brand Experience Design Approach 1: RAW: Keywords: Engaging, Interactive, Dynamic, Flexible, Playful. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612108040110-F0MX5RLF992AUU13FGY6/Exterior+route+2.jpg Work - FILA Flagship Brand Experience Design Approach 1: RE-ACTIVE: Flexible and changeable by both the customer and the brand, the space has dynamism and playfulness. With the store periphery punctuated with flexible and modular boards, the customer is invited to mix and match the products of their choice to create their own looks. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612108693402-ZWMIUTEAXFT6NWHRAEVI/Storefront.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612108773426-DEY7Q2J2QIVD8MCUGF1N/Apparel.jpg Work - FILA Flagship Brand Experience The contemporary environment uses cues from local graffiti artists, metal meshes and finishes and spray painted effects to create urban attitude. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612108856666-9UT1J2O0165EPZAI42MG/Heritage.jpg Work - FILA Flagship Brand Experience A brand wall pays homage to the brand’s 100+ years of Italian fashion and lifestyle history. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612110024769-JSHH89B0SZ1JB6COUCIC/AXO-02.jpg Work - FILA Flagship Brand Experience A brand wall pays homage to the brand’s 100+ years of Italian fashion and lifestyle history. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612109740575-1R1QTTFAW37DKIZ6VDLF/Screen+Shot+2021-01-31+at+9.45.05+PM.png Work - FILA Flagship Brand Experience The contemporary environment uses cues from local graffiti artists, metal meshes and finishes and spray painted effects to create urban attitude. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612109549928-TXWY48GCHKHBL6V8TCAA/_MG_9838+High+Res.jpg Work - FILA Flagship Brand Experience A transparent and interactive storefront with live projections to make it active and bold. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612110152907-DL88ESQ0CLTSPT4YBDP2/_MG_9901+High+Res.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612110260897-EJ40FITCEZNBES9J0IT7/_MG_9579+High+Res.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612110394335-Q74FKJVDGY2PTIGFYP27/_MG_9632+High+Res.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612111581311-K5C7S5A52QWVSVTJG3QQ/_MG_9689+High+Res.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612111502363-3U5XCN8PKAJC5XL59HRK/_MG_9658+High+Res.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612111771988-HMH1WPIUFXY2LTDDESW1/_MG_9755+High+Res.jpg Work - FILA Flagship Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612111693851-J6QVLHFYU3SVPH63E0I0/_MG_9778+High+Res.jpg Work - FILA Flagship Brand Experience https://www.soumyaawasthi.com/work/people monthly 0.5 2025-02-20 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612094534355-0N6R4KRM93JY0OYH3YN8/People-Layout-Video2.gif Work - People Gen Z Retail Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612095732454-2H0BXDUX4D4LK6LRZ6Q3/R1_FACADE_131016.jpg Work - People Gen Z Retail Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612098220557-8UJ1BZ2577XW2AGDTXW0/Stage-CoCreate-280916.gif Work - People Gen Z Retail Experience Trend Core provides a platform for in store performances, dramatic photoshoots with exciting backdrops and Go Create by organizing fashion workshops. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612097981644-L4D5EVXWAOQYE3RGKCSA/Trend+core_V2_131016.jpg Work - People Gen Z Retail Experience The overall design is based on a moveable system, giving stores the flexibility to transform into after-hours event spaces. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612099322299-BMP00PQL3B0EYQPNNROH/Screen+Shot+2021-01-31+at+6.23.58+PM+copy.png Work - People Gen Z Retail Experience Department stories and highlighter along the perimeter. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612100016823-GOA4LD4DR03PHBF22MQ4/Screen+Shot+2021-01-31+at+6.23.14+PM+copy.png Work - People Gen Z Retail Experience Modular mid-floor fixtures kit which can adapt to various departments and store formats. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/bfd761d0-18f8-426b-aa35-2140f46f9a7c/3.jpg Work - People Gen Z Retail Experience Featured : Cover of VMRD Magazine, May 2018 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612102023816-KIKSAEW62Y7JKXTMGOJX/29People+Store.jpg Work - People Gen Z Retail Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612101828701-C4KFBNI5S1791N69PWYY/2People+Store_Selected.jpg Work - People Gen Z Retail Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612102295418-GBADNSMDBQS6ST390WZV/5People+Store_Selected.jpg Work - People Gen Z Retail Experience Ground Floor: Women’s Wear Trend Core https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612102570501-CY464KPHRJK3E94XJ9ZY/8People+Store_Selected.jpg Work - People Gen Z Retail Experience Ground Floor: Women’s Wear Trend Core https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612103171127-2ZZPEOZHQ07USZTYKZB8/10People+Store.jpg Work - People Gen Z Retail Experience Ground Floor: Women’s Casual Wear https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612103041060-2DDW6KTE02NXI4BBIL6Q/21People+Store.jpg Work - People Gen Z Retail Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612102886376-C09VL97ZU3LYPU12WR2Q/14People+Store_Selected.jpg Work - People Gen Z Retail Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612102728178-WH154ANH4KMXP6UOW4C3/15People+Store_Selected.jpg Work - People Gen Z Retail Experience First Floor: Men’s Wear Trend Core https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612103321777-KB95BGYDLBR83X4AQ9U0/27People+Store_Selected.jpg Work - People Gen Z Retail Experience First Floor: Men’s Casual Wear https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612103396256-XVC6TF4LUIB6PJ64I8CW/28People+Store_Selected.jpg Work - People Gen Z Retail Experience Denim Section https://www.soumyaawasthi.com/work/reliancetrends monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612121513765-E5BUHK4B0TND4NDIHAJW/RTL_SCHEMATICS-A.gif Work - The Reliance Trends Fashion Store https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612122267538-9HNJHH38G230BAHV72R3/Exterior_251114.jpg Work - The Reliance Trends Fashion Store https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612123030543-F2RHJ1K3TC0LV5YKRMZ2/CentralWalkwayAa_241114.jpg Work - The Reliance Trends Fashion Store This is the first point of interaction after a customer enters the store. The catwalk highlights the latest styles being followed internationally. A signature element which immediately enhances the new brand values of drama, aspiration and confidence. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612123273697-NJB86I20HP6OATMR2OGO/Screen+Shot+2021-02-01+at+1.29.24+AM.png Work - The Reliance Trends Fashion Store The standard fixture kit is used in every department to display all types of merchandise. The specialty fixtures are used as feature elements to highlight a certain look in a department or to display a specific merchandise like lingerie. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612123333254-HACBTYQY05TJIJAMD290/Screen+Shot+2021-02-01+at+1.29.40+AM.png Work - The Reliance Trends Fashion Store The Beacon is placed only in the departments that fall right at the entrance. It highlight the latest looks from the departments and encourages the customer to explore more. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612123419763-GD2TA2YNZ2ZRNL3VP1RO/Screen+Shot+2021-02-01+at+1.29.53+AM.png Work - The Reliance Trends Fashion Store Every department has a highlight panel which follows the angular design language. This panel is used to emphasize the merchandise of most premium brand in every department. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612123473954-UP2E58GAZYOJNLK6KM87/Screen+Shot+2021-02-01+at+1.30.06+AM.png Work - The Reliance Trends Fashion Store The material and pattern of every highlight panel is different and is based on the basic grid developed for the brand. Materials of some fixtures like the long table, nesting table, tower unit are as per the highlight panel in every department. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612123965881-ELP5K5W5BHKP9FUPV8QN/_MG_5174+copy.jpg Work - The Reliance Trends Fashion Store https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612124134174-SFV2JDLT7XTF1JI6UYL0/DSC_8384-6.jpg Work - The Reliance Trends Fashion Store Casual Wear https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612124320553-4M8F7NSPSE5TASFYE0I6/DSC_8443-31.jpg Work - The Reliance Trends Fashion Store https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612124262588-EB6AZAOIG4M6U0MU2E8C/_MG_5263+copy.jpg Work - The Reliance Trends Fashion Store Sports Wear https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612124467091-LIXIHV8SBCLB1GZ8CLWU/_MG_5235+copy.jpg Work - The Reliance Trends Fashion Store Denim Wear https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612124563014-DDHSGHOLCCT7NLKYKAE3/DSC_8479-48.jpg Work - The Reliance Trends Fashion Store Kid’s Wear https://www.soumyaawasthi.com/work/bridgestoneflagship monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/969e2e50-fb00-4f7c-8f35-a498467fb421/Screenshot+2023-02-17+at+1.08.17+AM.jpg https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/416362d7-7e1a-4425-820b-53359ba40913/Screenshot+2023-02-16+at+10.12.19+PM.jpg Work - The Bridgestone Flagship Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/2ba51289-50c0-4b27-b1c7-21209ed2c11e/Screenshot+2023-02-16+at+10.32.24+PM.png Work - The Bridgestone Flagship Experience - Help Me Plan Trend Core provides a platform for in store performances, dramatic photoshoots with exciting backdrops and Go Create by organizing fashion workshops. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/52f8acb5-8cfd-4944-8585-986b0d8943bb/Screenshot+2023-02-16+at+10.35.23+PM.jpg Work - The Bridgestone Flagship Experience On entering the store we wanted to Inspire and excite the customers and draw them in by highlighting the latest innovations by Bridgestone to build brand credibility. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/d8ae4a45-4b63-409e-850c-00263ff23e36/Screenshot+2023-02-16+at+10.35.48+PM.png Work - The Bridgestone Flagship Experience The Greet me zone makes the customer feel at ease through expert assistance. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/7ba1d144-37e8-499e-b6a4-cb6554bf7d16/Screenshot+2023-02-16+at+10.36.55+PM.png Work - The Bridgestone Flagship Experience - Expert Interaction Trend Core provides a platform for in store performances, dramatic photoshoots with exciting backdrops and Go Create by organizing fashion workshops. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/45d1f9d4-7211-4d25-81d8-ff3e74ba3710/Screenshot+2023-02-16+at+10.37.13+PM.jpg Work - The Bridgestone Flagship Experience After the product recommendations, the customer experience is enabled through an interactive digital tyre table where customers can pick between Bridgestone's array of choices. An opportunity to make the final decision based on their learning and analysis assisted by the product expert. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/69b973e0-6a36-4757-a071-126544561552/Screenshot+2023-02-16+at+10.38.05+PM.jpg Work - The Bridgestone Flagship Experience - Interactive Digital Table Trend Core provides a platform for in store performances, dramatic photoshoots with exciting backdrops and Go Create by organizing fashion workshops. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/745a8c9c-3e56-4782-be17-00d7d48c52d5/Screenshot+2023-02-16+at+10.38.25+PM.png Work - The Bridgestone Flagship Experience The store offers customer demonstrations to understand the impact that each of the tyre services provides and helps customers get the best out of their tyres. Leading them to a zone with physical interactive tools, where customers can understand how tyre care services add value to their safety, comfort and overall well-being allowing the brand to build assurance through an end to end service. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/93b59a78-1656-4108-a96b-6c292db7b435/Screenshot+2023-02-16+at+10.39.32+PM.png Work - The Bridgestone Flagship Experience The Discover zone is a place for customers to explore while they wait for their cars to be serviced. A platform which allows the brand to display its stories and collaborations to create brand champions. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/4044d279-ee8f-413b-aeb9-47290f850b5a/Screenshot+2023-02-16+at+10.39.52+PM.png Work - The Bridgestone Flagship Experience A service centre which provides the customer an opportunity to observe the service process and learn more through simple graphics. An AR integration through the app that helps in demystifying the process through simple animations. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/ce05a07f-c8c4-4a76-9aea-c44aafcbcb15/Screenshot+2023-02-16+at+10.40.15+PM.png Work - The Bridgestone Flagship Experience - Building Relationships Post Engagement Trend Core provides a platform for in store performances, dramatic photoshoots with exciting backdrops and Go Create by organizing fashion workshops. https://www.soumyaawasthi.com/work/bridgestoneselect monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/cf7dca3d-34c1-4b01-a3c4-035da2af5592/Screenshot+2023-02-22+at+3.13.03+PM.png https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/8ea74c8f-d6ae-4904-8382-debe087e931e/Screenshot+2023-02-22+at+3.40.30+PM.png Work - The Bridgestone Select+ Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/07bd38e1-fef4-4d01-8b55-335939c638e9/Screenshot+2023-02-22+at+3.52.34+PM.jpg Work - The Bridgestone Select+ Experience 2. The Greet me zone puts the customers mind at ease as soon as they enter the store. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/9ee2f9b2-52ee-49b0-8644-0cdeadf14beb/Screenshot+2023-02-22+at+3.52.24+PM.jpg Work - The Bridgestone Select+ Experience 1. A Transparent facade which creates clear visibility through the store with bold use of the Select+ brand colour to attract customers. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/26e7af5c-3fcc-47de-b301-6d748259d64e/Screenshot+2023-02-22+at+3.52.41+PM.jpg Work - The Bridgestone Select+ Experience 3. The Greet me zone allows an interactive expert assistance through an expert facing app, which allows them to understand their needs through a easy Q&A and provide suitable recommendations. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/0904afe7-1008-4d34-aeab-e0fd8adf62e1/Screenshot+2023-02-22+at+3.52.58+PM.jpg Work - The Bridgestone Select+ Experience 4. The Greet me panel creates transparency by explaining the customers the experience journey in a simplified way as soon as they enter. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/d2a0b370-f8c4-486b-a9b9-c81ea366c4aa/Screenshot+2023-02-22+at+3.53.17+PM.jpg Work - The Bridgestone Select+ Experience 5. After the product recommendations, the customer experience is enabled through an interactive digital tyre table where customers can pick between Bridgestone's array of choices. An opportunity to make the final decision based on their learning and analysis assisted by the product expert. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/c0f45897-b2ea-4628-84e6-f4bdc6076b15/Screenshot+2023-02-22+at+3.53.44+PM.jpg Work - The Bridgestone Select+ Experience 6. The Tyre care & service zone provides a platform for upselling services and helps in understanding the various offerings. A zone with physical interactive tools, where customers can understand how tyre care services add value to their safety, comfort and overall well-being allowing the brand to build assurance through an end to end service. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/476acbd4-5829-4d84-917a-6911a3bbeb4d/Screenshot+2023-02-22+at+3.54.03+PM.jpg Work - The Bridgestone Select+ Experience 8. A tactile takeaway which empowers the customer to maintain and check his tyres regularly while creating brand recall. Along with an app which has a easy feedback options. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/2c806bf6-5e98-4e3f-bc0d-18b7e0d38d87/Screenshot+2023-02-22+at+3.53.55+PM.jpg Work - The Bridgestone Select+ Experience 7. The Discover & Learn Zone provides transparency into the service area making the customer feel assured and a part of the process. Along with an AR Intergration through the app that helps in demystifying the process through simple animations. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/d49399c7-715e-48b2-95e9-281493b314f6/Screenshot+2023-02-22+at+3.54.11+PM.jpg Work - The Bridgestone Select+ Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/38aa922e-13d3-4974-a691-f3e1e857d6f2/Screenshot+2023-02-22+at+3.54.18+PM.jpg Work - The Bridgestone Select+ Experience The Greet me zone makes the customer feel at ease through expert assistance. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/478f8eb1-2f4f-4ff8-8766-91c83d3413ca/Screenshot+2023-02-22+at+3.54.25+PM.jpg Work - The Bridgestone Select+ Experience https://www.soumyaawasthi.com/work/the-navyasa-saree-experience monthly 0.5 2023-03-30 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/26739e14-7b36-4690-a9d7-b26711d8a7f8/Screenshot+2023-03-31+at+5.00.20+PM.jpg https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/b0a9bfda-0d43-42a4-9412-d2887db766b4/Screenshot+2023-03-31+at+6.41.07+PM.jpg Work - The Navyasa Saree Experience - Area: 2457 sqft. CV Raman Layout https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/cf3320f5-b856-43c3-b552-995b09898fc9/02_Entice_VK_280721.jpg Work - The Navyasa Saree Experience 2. A curated feature showcase that makes the customer feel excited to explore through a free flowing sheer space inspired by the softness and form of a saree and modular displays which showcase the latest collections and styles. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/4fee2c77-e783-49b6-838a-ac3476080d7e/01_Facade_VK_280721.jpg Work - The Navyasa Saree Experience 1. A dynamic and fluid facade, with ever-changing digital content that attracts through the brand story which brings across a unique way of looking at sarees. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/2d68978b-1106-4b8b-991d-4e49edbea7ab/04_Locate_VK_280721.jpg Work - The Navyasa Saree Experience 4. An easy and intuitive display system which is a combination of life size fashion photography paired with a draped saree display to bring collections to life. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/9993627f-9e6a-43e9-9b73-3ac47d6275b7/03_Discover+2_VK.jpg Work - The Navyasa Saree Experience 3. A fluid style hub which provides a space for customers to engage with sarees and discover new ways of seeing themselves in varies styles through an interactive magic mirror which allows easy experimentation, along with innovative draped displays to spark imagination. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/aa33f1fe-9482-4a59-a39f-6da5aa395092/06_Trial_VK.jpg Work - The Navyasa Saree Experience 5. A trial zone which reassures customers through personalised style consultants and allows them to explore and experiments saree styles that match their personalities. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/7a2be8f9-e537-4a5e-b06f-a7935220763b/05_Cash_VK_289721.jpg Work - The Navyasa Saree Experience 6. A hassle free check out with a digital cash back wall which bring the active brand identity to life, along with simple takeaway messages from the brand. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/43ef394d-bb80-42af-b8cb-98e4d7c10250/Navyasa_01.jpeg Work - The Navyasa Saree Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/a83afc38-8e14-422e-8a2d-eadd38a50826/Navyasa_02.jpeg Work - The Navyasa Saree Experience The Greet me zone makes the customer feel at ease through expert assistance. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/bb231ca5-f373-4205-b566-b9466afb0746/Navyasa_03.jpeg Work - The Navyasa Saree Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/f2ce777d-81b0-4dec-9899-cbce7eba1a5d/Navyasa_05.jpeg Work - The Navyasa Saree Experience Enjoy your meal with a smile! https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/fc98f3db-648b-4f27-9f00-1016d3d36df8/Navyasa_04.jpeg Work - The Navyasa Saree Experience Watch the experts cook live! https://www.soumyaawasthi.com/work/dominos-z2ed8 monthly 0.5 2025-09-01 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599943514261-H78ZWPEH7BEGFQM3JBQH/Trailer%2BLayout%2B1_for%2Bfolio-01.jpg Work - The Domino's Pizza Nomadic Brand Experience Pop-up Layout https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1600182685693-7EWBDH062VAZ0JC4ERE0/Animation-3.gif Work - The Domino's Pizza Nomadic Brand Experience Taking forward the Dine-in principle of highlighting the pizza making upfront and bringing the ‘Celebration of food’ to life. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599926435398-6MBDTOLGX04EFU43Y32Y/C7.jpg Work - The Domino's Pizza Nomadic Brand Experience Adding a layer of seating for customers to sit and enjoy their meal. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599926505842-WJ4DVB43CC74GIUEH9BC/C8.jpg Work - The Domino's Pizza Nomadic Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599942929748-EW513OC7QYCZNSXNJ3S3/Food%252BTruck%252BLayout_for%252Bfolio-03.jpg Work - The Domino's Pizza Nomadic Brand Experience Food Truck Layout https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599945152457-GGMH049YC8ZUV75Z2UFZ/2-b.jpg Work - The Domino's Pizza Nomadic Brand Experience Aspirational and inviting exterior, taking the dine-in facade grid design language forward. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599937529755-SJAK5XEOP35DT3DUF24V/2-a.jpg Work - The Domino's Pizza Nomadic Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599937681498-B9WA4U22SQYY6PCZY7CP/2-c.jpg Work - The Domino's Pizza Nomadic Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599938863777-1NKJDFMAU2ZUZEUL1XXO/IMG_6722+%281%29+%281%29.jpg Work - The Domino's Pizza Nomadic Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599938780294-XDIPRHU5GQC9WHTR2FT0/IMG_6720+%281%29+%281%29.jpg Work - The Domino's Pizza Nomadic Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599943028267-8QFU1QYWXBB6A0TWRDTL/Bus%2BLayout_for%2Bfolio-04.jpg Work - The Domino's Pizza Nomadic Brand Experience FF Layout: Seating Area https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599941261368-UQZHGMP7VUQE8T2DPBJR/Bus+1+with+Humans.jpg Work - The Domino's Pizza Nomadic Brand Experience Aspirational and inviting exterior, taking the dine-in facade grid design language forward, while keeping the Pizza theatre at the heart of the experience. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599941575711-WDQ7YY9OG3O3T3YNEEK4/Bus%2B4%2Bwith%2Bhumans.jpg Work - The Domino's Pizza Nomadic Brand Experience https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599941611362-YUQFTZPECSGV0OJ9YO76/Bus+5.jpg Work - The Domino's Pizza Nomadic Brand Experience Social and group seating upstairs with the ‘Social Local Artist’ illustration brand beacon with #TOV inviting customers to share their love. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1599941350110-2E3S61099VI080V0J4SJ/Bus+8+copy.jpg Work - The Domino's Pizza Nomadic Brand Experience https://www.soumyaawasthi.com/work/greenlam monthly 0.5 2023-02-22 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612175548010-3XDTW16SRSKJLE4KAXFS/Screen+Shot+2021-02-01+at+4.00.56+PM.png Work - The Greenlam Deli Exhibition Layout: The space is inspired by a deli, it has various types of seatings and counters for different types of products. Towards the end of the space there is a VIP room for quick meetings with customers and a bar counter on the right for some coffee an informal discussions. https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612175960464-ZDO2H2SAD7MHKHXA61MW/Picture3.jpg Work - The Greenlam Deli Exhibition Entry Portal https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612176046731-4KTFOVH87S9OA54SJATJ/Picture2.jpg Work - The Greenlam Deli Exhibition Central Display https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612176354741-FJIL691NX1CFWAGK0CMD/Screen+Shot+2015-05-19+at+6.08.45+pm.png Work - The Greenlam Deli Exhibition Display Counter 1 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612176433971-3TK8WO4XHC5J2TPFIPBW/Screen+Shot+2015-05-19+at+6.08.07+pm.png Work - The Greenlam Deli Exhibition Bar Counter 2 https://images.squarespace-cdn.com/content/v1/5e53f8c37b192b174588ce4e/1612176516250-FMBLRAUCOUVE9UMFAB72/Picture6.jpg Work - The Greenlam Deli Exhibition Coffee Bar Counter